The Number One Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money. Websites do fail.
Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed.
Some fail to understand the needs of the people visiting them. But there is an underlying common reason for all these failings.. "A Website? Yeah - We Got One Of Those Three Years Ago"I guarantee you will have heard something similar to this statement before. Some people take the viewpoint that a website is something that gets done, the box gets ticked and that's it taken care of. They get a website because everyone else has one and it seems like the right thing to do.
They don't have a better reason than that. The information they put on the website is copied directly out of their latest brochure complete with company history, MD's mug shot and crappy photo of the offices. And that's it. The site goes live and they tick the box.. "The Internet Sucks - We Don't Get Any Business From It"That's what these people say three years after their brochure website went live.
It's been unchanged in all that time, it uses Frames, has a counter on it, has some 'funky' scrolling text across the top and an early 90s colour scheme. Why on earth haven't they got any business from it?! And this my friends, is the number one reason most websites fail - the business owners treat the decision to get a website like it's the least important thing they will ever do. A necessary evil that has to be completed to keep up with current trends. Businesses like this will never get any business from their website and they don't deserve to! Your Competitor Is Driving A Truck Towards You - Stand Still And You're DeadIt's that simple. Keep moving.
Developing a website that brings you business is not a task it is a lifelong dedication to ongoing learning, application of new knowledge and continuous improvement. Keep moving, keep learning, keep improving your website, keep it up to date, overhaul it every two years, implement the latest technologies and industry practices. Just remember what Darwin said; "It is not the strongest or the bravest that survive. It is those that are most adaptable to change." Stand still and you will get hit by the truck. Keep moving and you have a chance to remain in the race for success.
Don't let laziness or fear of change lead to your failure.. Michael CheneySales & Marketing Director, magnet4web.com (c).
ONLINE SCRAPBOOKING is now open!
(ContentDesk) September 23, 2004 -- With Online Scrapbooking you are not committed to a single style or single set of pictures. With the gallery images you're imagination can run wild with creativity. That's right, you'll have access to all gallery images. You'll have 40 pages per scrapbook. You'll be able to upload your own pictures.
You'll be able to mix and match and switch at will. You will be able to change your scrapbook as often as you want. There are no limitations on how many times you change your scrapbook. It's yours to create and recreate anytime you wish. And as impressive as that is...
there is more. Already have a scrapbook that you would like to use? With an approved subscription, you will be able to upload your scanned scrapbook and share it online in a matter of minutes. It's that simple. With standard scrapbooking, pictures can be lost and/or destroyed. Mistakes are not easily repaired.
You are committed to single use for single photo. With Online...
ONLINE SCRAPBOOKING is now open!
Photo printer > ONLINE SCRAPBOOKING is now open!
National Baby Contest Adds New Sweepstakes To Their Prize Winning Contests
(ContentDesk) February 20, 2006 -- Million Dollar Babies is excited to announce that eligible contestants will automatically be entered into the current sweepstakes when they register to enter into each Million Dollar Babies photo contest. Sweepstakes prizes will vary and can be seen on their home page at http://www.milliondollarbabies.net.The baby and child photo contest that already gives each child more is ... well, giving them more again. Already successfully building the self-esteem in children around the country, this baby photo contest also provides children with national and international online exposure to modeling agencies and talent scouts. Additionally, children do not have to be grand prize winners to obtain a listing in their online catalog, which is viewable by any talent scout or modeling agency in the world.
It's a prestigious place for any baby or child who is hoping to break into modeling or acting.
For prospective contestants, the entry fee is relatively...
Photo printer > National Baby Contest Adds New Sweepstakes To Their Prize Winning Contests
Dating Coach uses Corporate Marketing Strategies to Help Singles
(ContentDesk) January 4, 2006 -- How can singles attract their Perfect Match in 2006? Liz Kelly, Dating Coach and Author, shares proven marketing strategies for singles in the hot new release of Smart Man Hunting (Kensington, January 2006). With over 100 million singles in the US, and 50 million dating online, we're actually living in the best time to date and find a mate, says Kelly. Smart Man Hunting is about positioning yourself for dating success. Based on Liz's corporate background in marketing, she is helping singles define their key selling points, pass a 60-second screening test and target market their type. She offers Smart Dating Services such as Profile Makeovers, online photo critiques, one-on-one consultations, and a new audio CD, "How to Find Love Online." Smart Man Hunting's Marketing Strategies1.
Define Brand U - Define your Key Selling Points2. Add Sex Appeal to your Style - Pass a 60-Second Screening Test3. Target Market your Type - Attract the Dates You Desire...
Dating Coach uses Corporate Marketing Strategies to Help Singles
Photo printer > Dating Coach uses Corporate Marketing Strategies to Help Singles
Sean "P. Diddy" Combs Goes 1 on 1 with andPOP
Sean Combs, better known as Puff Daddy or P. Diddy, was in Toronto last Tuesday to officially launch his Sean John clothing label in Canada.During his one-day trip, Diddy sat down for an exclusive interview with andPOP, the only web site he spoke with. Diddy spoke about his label, how he keeps it cool, his new men's suit line, and his plans for his Bad Boy record label."Sean Combs is one of the most recognizable figures in the world today and we're happy he took some time to speak with andPOP about his latest venture," says Mike Levine, CEO of andPOP.andPOP's interview is now available online for visitors to watch in video format, by accessing: http://www.andpop.com/article/4095-About andPOP.com-andPOP is a leading online news publication based in Toronto, Ontario, Canada. andPOP's content feeds include Music, Entertainment and Modern Technology. In addition, andPOP features exclusive interviews, product reviews, photo...
Sean "P. Diddy" Combs Goes 1 on 1 with andPOP
Photo printer > Sean "P. Diddy" Combs Goes 1 on 1 with andPOP
Photo printer The Number One Reason Most Websites Fail
Credit Cards - Free Money for your Business (short term)
This money generating method was recently passed on to me by a member of my mailing list, it is important to stress that this method involves the use of credit cards and takes advantage of the options that they offer you. It is no way illegal and I am not recommending that everyone uses this method but if used correctly it can generate a short term source of income to help your business.What usually happens is that the 0% card is used to transfer the debt from your credit card that is charging...
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Photo printer > Credit Cards - Free Money for your Business (short term)
Photo printer The Number One Reason Most Websites Fail skirts
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