Simplify Your Web Site for Clarity and Ease of Use

Simplify Your Web Site for Clarity and Ease of Use There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Here are some simple ways to help clarify your web site's message for your company or organization. Use the web as a tool for sales, community contact, and to improve, rather than detract from a business entity's image. Choosing Your ImagesChoose site images carefully.

Collect simple illustrations or photographs that are in sync with company mission or philosophy. A few select images will have more impact than many images competing for the eye's attention. Avoid images that are distracting or trendy. Don't simply use graphics to be cool.How many photos or images are appropriate? A good rule of thumb is one to two images per web page. Select photos and images as carefully as you select the text, and you'll be on your way to a better site.

The exception to the rule is for sites that market a large amount of products or contain many points of interest, where small thumbnail images may be more appropriate.Placement of Images on the PageDo you want the photo or graphic to be the centerpiece? The first thing the eye sees? If so, place it in the central position. If not, maybe the photo or graphic is related to some of the text, and it can be placed nearby this text to accentuate it. Remember, we read from left to right. Some say the left represents the past, the center the present, and the right the future. Content may be organized this way on the page intentionally, to heighten this resonance with the viewer.Don't let site images be a distraction or hindrance to understanding.

Instead, they should blend well into site content and not be a contrast to the message on the page. Images should not compete with content, they should enhance it.Image QualityImages should look as nice and clear as possible. There is an important balance to keep between image file size and quality. Always keep in mind that the file size and dimensions of your images will ultimately control overall page loading time. A slow-loading site will be frustrating to any user.

Generally, pages load from the top down, so it is an important point to remember not to design your pages with large image files that fill the top of each page.Site TextIt's important not to overdo the writing on a page. Consider how much the user will read and write site content to capture the typically short attention spans of the viewers. Be succinct, and most importantly: be clear. Write subheads and set them in bold, slightly larger type. Carefully placed subheads allow the casual viewer to scan the content of your site.

Write for Search EnginesResearch your clientele, and your targeted audience, and always develop content that sells your products, services, or organization. If you or your organization are lacking the expertise to write good copy, hire a professional writer to do the job.Some web specific writing techniques are important. Try to use select keywords on each page that will lead new users to consider your business or services. Write this text directly into your copy. The first 20 words of your web site text should be what you want people to see in search engine results as a summary of your site.

Site OrganizationTo simplify the user's experience, set your site up so that he can get to the intended location easily with no more than three clicks. The overall design of your site must be clear and intuitive so the user can navigate the content easily. If you must use symbols to direct the reader, always attach some explanatory text for the user, so they know where clicking the symbol will take them. These are just a few of the basics of effective and clear web design. These tips provide ways to guide the user around your site, rather than frustrate them.

With site clarity and ease of use, your clients and prospects are educated about your products and services, and have more reason to purchase them..

Edward Robirds is a success-driven artist and interactive mediadeveloper based in Cincinnati, Ohio. Since 1996, Edward has beenbuilding business relationships with several association and commercialclients around the world. Founder of www.DreamseaArtworks.com, Edward uses his artistic skills, expertise and passion to design and develop web sites,interactive CD-ROMs, and print media for his clients.

QUALITYLOGIC RELEASES PAGESENSE 4 WILL BE USED BY PC MAGAZINE FOR ANNUAL FALL PRINTER REVIEW

"PageSense has evolved as the industry standard in measuring throughput performance of printers and multi-function devices," said Dave Jollota, president of QualityLogic's Test Tool Division. "We are pleased that our latest release has once again been adopted by PC Magazine for use in their printer performance testing."
"We've enjoyed a relationship with QualityLogic for several years, and we are currently using the latest PageSense software rev for our annual printer round-up," said Glenn Menin, Project Leader at PC Magazine Labs. "I find the PageSense automated process improves our efficiency and illuminates each printer's strengths and bottlenecks." PageSense 4 contains real world test files for the latest versions of popular applications from Adobe, Corel, Microsoft, and others. Using Rational Visual Test as its automation platform, PageSense automatically launches the applications and test files, sends them to the printer or MFP under test, and, through the use of an infrared...

QUALITYLOGIC RELEASES PAGESENSE 4 WILL BE USED BY PC MAGAZINE FOR ANNUAL FALL PRINTER REVIEW
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Catalog Printing Methods

We cannot deny the fact that catalog printing is now a soaring industry. Nowadays, catalogs are considered one of the useful tools in advertising and marketing. It can be used to give information to customers and to show pictures of products that can be purchased. In some cases, catalogs will show services that can be offered by certain businesses as well. You can choose to print your own material catalog or be aided by a professional printing service.

It is still best to use a professional printer if you are creating a large catalog with lots of pictures. However, you can still print catalogs at home if you have the right equipments, including computer programs, paper, and a high-quality printer.Catalog printing is more difficult and lengthy in procedure compared to pamphlet or brochure printing. The reason to this is that it has many pages and each page must be designed to show different products, services, prices and company information. It can be a tedious process thus, it...

Catalog Printing Methods
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A First Time Author's Publicity Kit Materials

If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.1. Author BioThis is no place for modesty. You're competing with many other authors out there and need to show how your hot and worth it. Remember to include your accomplishments and give a little background information.

Often readers want to know about the author's interests..2. A photoThis is optional, but if you want to get your face out there, this could help. Keep in mind that not every editor will use your photo.3. InterviewsAny newspaper/magazine clippings may be include if it's related to you and your writing, awards an accomplishments. Clippings about your personal life may bore the editor requesting your materials.4.

ReviewsIf you have any reviews for your latest release, have them printed on clear 8.5 X 11 paper and include them in your kit.5. Promotional ItemsIt may also be requested that you send any promotional...

A First Time Author's Publicity Kit Materials
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How to Make Personalized Candle Gifts from Ordinary Candles

If you are looking for a fun gift to make for any occasion, then personalized
candle making may be something you would like to consider. There are many ways
to make personalized candles, depending on how much time and money you are willing
to spend. With just a little extra time and effort, you can make a personalized
candle out of an otherwise ordinary candle gift that the lucky recipient will
love. 1. The simplest way to make a personalized candle is get a normal candle at
your local candle store.

Even general retail stores like Walmart sometimes have
candles for sale. Candles come in all shapes and sizes, but almost any candle
can be personalized.2. Anything smaller than a tea light will be difficult to personalize. For tea light
candles, you can normally purchase a big bag for a low price. These candles
are great as favors for guests at a wedding or baby shower.

The easiest way How to Make Personalized Candle Gifts from Ordinary Candles
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