Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail lead generation letter or postcard or self-mailer stands out from the rest, it won't reach the desk of your potential client.That's why dimensional mailers are one of the most effective ways to reach elusive prospects with your sales message. A dimensional mailer is simply one that has more than two dimensions. Unlike a letter, postcard or self-mailer, it has three dimensions.
Dimensional mailers are usually boxes, but they can also be sturdy envelopes that have something three-dimensional inside. These kinds of packages are also known as "lumpy mail."Dimensional mail is effective because it stands out. It gets attention because it doesn't look like everything else that the executive is receiving that day. Dimensional mail is also effective because it always gets opened. I am confident in predicting that no one who receives a box 36 inches long, 9 inches wide and 5 inches deep, bearing the prospect's name and job title on the top and an intriguing headline, is going to pitch the box in the trash unopened.
Innate human curiosity is too powerful for that. TIPS FOR PRODUCING DIMENSIONAL MAILERS
- Use a standard size of box if possible to save on printing costs (talk to a printer)
- Put something in the box that is valuable, or fun, or both
- Make sure what's in the box ties in with what you are selling
- Make your sales message inside the box easy to find and easy to understand
- Remember that the goal of a dimensional mailer is not to close a sale but to generate a lead, so keep your message focussed on achieving that goal and nothing else
- Gets noticed amidst all the other mail your prospect receives
- Almost guaranteed to get opened
- Likely to get opened first
- Great at stimulating buzz at a company
- Likely to make it past the executive gatekeeper
- More costly to design, print and mail than other direct mail formats
- Might be mistaken at the target company fora bomb or a prank
- Expensive to produce if you need a custom-made box
- Box can get damaged along with your brand reputation if delivered by mail
- May be perceived as a bribe for a sales appointment if the item in the box is particularly valuable
FLAVORx Goes to Super Bowl XL -- Company to Sponsor Children’s Event to Benefit Athletes Against Drugs
Bethesda, MD (ContentDesk) February 3, 2006 -- Ten years ago, Kenny Kramm wasnt sure how to get his business off the ground.
Now his company is going to the Super Bowl.
As a company dedicated to improving childrens health and well-being, it is of no surprise that FLAVORx, Inc. will be a sponsor at the Kids Interactive Detroit Spectacular (K.I.D.S.) this Saturday, February 4th, 2006.
This Super Bowl Weekend event is designed around an interactive afternoon of games, displays and entertainment attractions specifically for kids.
All proceeds will benefit Athletes Against Drugs, an organization with a vision to help youth make healthy life decisions and develop skills that will change their lives.????
FLAVORx will be sponsoring an entirely kid-friendly activity booth that will include an event photo souvenir, prize giveaways, and a multitude of assorted...
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QUALITYLOGIC RELEASES PAGESENSE 4 WILL BE USED BY PC MAGAZINE FOR ANNUAL FALL PRINTER REVIEW
"PageSense has evolved as the industry standard in measuring throughput performance of printers and multi-function devices," said Dave Jollota, president of QualityLogic's Test Tool Division. "We are pleased that our latest release has once again been adopted by PC Magazine for use in their printer performance testing."
"We've enjoyed a relationship with QualityLogic for several years, and we are currently using the latest PageSense software rev for our annual printer round-up," said Glenn Menin, Project Leader at PC Magazine Labs. "I find the PageSense automated process improves our efficiency and illuminates each printer's strengths and bottlenecks." PageSense 4 contains real world test files for the latest versions of popular applications from Adobe, Corel, Microsoft, and others. Using Rational Visual Test as its automation platform, PageSense automatically launches the applications and test files, sends them to the printer or MFP under test, and, through the use of an infrared...
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Before and After: It's Your Turn
You've seen them a hundred times: "Before" and "After" pictures. Are you ready to be the one in the photos? Don't wait until you lose more weight. You can have an "after" picture today. You've probably noticed that the photos from before and after a diet don't always show a great weight loss. Oh, many times they do, but what do they show just as often? They show a slouching, frowning man or woman in the first picture, followed by the same person smiling, with hair done and make-up on in the "after" picture.
Of course you are attracted to the after photo! You want to be happy and attractive like that. That's the point of this sales technique. The point of this article, though, is to remind you that those "after" photos demonstrate the importance of attitude, posture, clothing and make-up as much as weight loss. Don't Wait To Lose WeightYou know you can lose weight eventually. There are a hundred ways to lose weight, and even though most of them won't work for you, only one...
Before and After: It's Your Turn
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Bureaucracy in Peru!
This article is from the pen of a New Zealander currently living in Lima, Peru.I have never experienced anything like this!This is not the first developing country I have ever lived in, The situation here is chaotic and that is being kind!Lesson # 1. In Peru you must wait, don't expect anything in a hurry!You will wait in line to enter the Hospital to visit your loved-ones, make sure you have the required documents that the hospital security demands or you will be refused entry.
I have seen first hand a man in a wheelchair turn up for treatment only to be refused entry.
The man's relative had to go to the security station and summon a hospital nurse to persuade the officer to allow entry for treatment! Lesson # 2. In Peru you must accept the word No!Lets go to the Italian Institute of Culture.
It's 7:30am Monday Morning and you are in the line.
You are number 12 by your calculation, that's good as there are only twenty tickets given out!
A...
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Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation
West Nile Virus
West Nile virus is a strain of encephalitis similar to Saint Louis encephalitis, which reached epidemic proportions in the 1950's and 60's. West Nile virus, like encephalitis, is transmitted by mosquitos. There are several species of mosquitos that have been identified as vectors for West Nile, and more species are constantly being identified. One of the most common species, Culex pipiens or house mosquito, is a carrier as is the Tiger mosquito. These two species are common in and around residential...
West Nile Virus water Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation Photo printer
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